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Matt Barr

Senior Lecturer in Marketing

BUSINESS, COMPUTING & SOCIAL SCIENCES
Telephone:
01242 714435
I have more than 15 years of experience in marketing and corporate communications for third-sector organisations and international corporations.

Biography

I have a wealth of marketing and communications experience, including in the financial services sector, previously working for Citigroup.

My areas of interest and courses I teach include marketing communication strategy and implementation, employee communication, digital marketing, consumer behaviour and event production.

I have been a Senior Lecturer in Marketing since 2017, having previously lectured at Towson University in Maryland, USA.

Qualifications

  • MSc: Communication Management, Towson University, 2005
  • PostBac, Strategic Public Relations and Integrated Communications, Towson University, 2004
  • BSc: Mass Communication, Frostburg State University, 2000

Publications

More publications from Matt Barr can be found in the Research Repository.

External responsibilities

Subject for media interview

Marketing Communications and Public Relations

https://www.glos.ac.uk/profile/matt-barr/