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She is a passionate advocate for the application of a broader range of methods in marketing research and for transdisciplinarity.
Throughout her career, Philippa has published extensively in various international journals and many books. She has contributed to numerous conferences, including serving as an invited keynote speaker and a member of the organizing committee. Philippa has over 45 doctoral completions and a similar number of examinations.
Her research centres on the effects of situational factors on consumers, encompassing environmental psychology in relation to retail spaces and sociological considerations of consumption. These areas are also the focus of her doctoral supervision and the funded projects that she undertakes. This interest in retailing was generated through her management roles within Debenhams and Asda. She also continues to work with retailers, manufacturers and marketing and research agencies as a consultant.
Multiple awards for best paper at international conferences and with various journals
Academy of Marketing
Chartered Institute of Marketing (Fellow)
Philippa teaches marketing at the undergraduate and master’s levels. She also delivers research methods training to doctoral candidates and serves as a doctoral supervisor. She enjoys creating a participatory environment and working on issues brought into the classroom by contributors and external organizations.
Philippa’s research is undertaken collaboratively with colleagues both internally and externally – in the UK and internationally. Her most recent work focuses on exploring two research streams. Firstly, she leads a cross-institutional, transdisciplinary team examining consumer responses and vulnerabilities to buy-now-pay-later (BNPL) services. This activity is aligned with the Finance in Society Research Institute and has garnered support from commercial interests.
The research has the potential to generate significant societal impact and policy outcomes. Secondly, Philippa continues to explore value cocreation in different contexts to enrich contemporary understandings through transdisciplinary perspectives. In both streams, the research is undertaken through innovative approaches, including mobile ethnography, story stem completion and visual techniques.
Philippa is also the Research Lead in the School of Business, Computing and Social Sciences.
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